Dale Jr. and Sam a custom car builder from Hardup garage (Hampshire, UK)

Owner, Dale Dameral Jr. leaving his mark on the official ARC Audio trailer!

The Family behind the Build

    'The Dameral Family'

Our custom Lincoln made its debut at The 2015 SEMA Show

Our Sponsors

SEMA 2015.. The unveiling of King Kovers' 1963 Lincoln Continental!                  

        King Kustom Kovers Upholstery Inc. was established in 1945. We specialize in upholstery for planes, trains, automobiles and more! Our shop is family owned and operated by three generations of the Dameral Family. 2015 marked our 70th year anniversary in business in Hayward, CA. Because of our years in this business we were inspired to take on a project of our own; a custom built, full restoration of a 1963 Lincoln Continental Convertible commonly known as President John F. Kennedy’s Lincoln’s year, which is how it got its name; Not JFK’s. Early 2015, King Kustom Kovers teamed up with Outkast Kustoms as co-builders for the complete customization of the ‘63 Lincoln.

          Not only did these two powerhouses team up, but have had the privilege to work with sponsors that were just as excited as us with this project.  Their generosity will show that no detail went unnoticed. With that, the 1963 Lincoln Continental Convertible was scheduled to be a 2 ½ year project, but due to the hard work, dedication and love for customs, it went from barn yard scrap to the Vegas Strip in 10 months! Together as a team, we are honored and privileged to have this classic 1963 Lincoln Continental Convertible make its debut in Arc Audio’s booth at the 2015 SEMA Car Show Convention in Las Vegas, Nevada!

Family Owned & Operated Complete Upholstery

Follow NOTJFKS '63 Lincoln Convertible on FACEBOOK & INSTAGRAM!


Shaun 'SS Shaun' Hewitt, Demitrios (CEO of ARC Audio and Dale Jr. all at the Sema Show in Las Vegas!

Office: (510) 581-4554      

Fax: (510)581-4556

22357 Mission Blvd. 

Hayward, Ca 94541

King Kustom Kovers Inc.

  • Accuair Suspension
  • ARC Audio
  • Auto SoundSpecialists
  • D & R Chrome
  • Dakota Digital
  • Downtown Muffler
  • FAST- Fuel Air Spark
  • Finishmater -Dublin location
  • Flowmaster
  • Fusion Coatings- Livermore
  • Grand Collision
  • King Kustom Kovers Upholstery
  • LAfore Lincoln Parts
  • Lexani
  • LizardSkin
  • Meguiars Car Care Products
  • Monster Cable
  • MSD Performances
  • Odyssey Battery
  • Outkast kustoms
  • PowerMaster Performances
  • Ride Tech Shocks
  • The Choppin' Block
  • The Hoffman Group
  • Toyo Tires
  • Viair Corp.
  • ​Wilwood Disc Brakes

And a special THANK YOU to those who lent a helping hand through the long days and late nights, it wouldn't of been possible without you!